AM:PM is the embodiment of the modern watch brand, founded on freshness and unconstrained inspiration, unbound by history and formulaic patterns. The essence of AM:PM is usability in an artistic form topped off with subtle nuances. Every AM:PM watch is an attribute of a go-getting attitude to life, whatever the occasion, and a characteristic of your own style. The AM:PM brand was developed for the young in spirit, for whom what counts is the here and now, those who cherish freedom and spontaneity, but with an eye for detail and ergonomics. They’re watches for those in keeping with the spirit of the times.
AM:PM’s thought-out style is supported by quality components and workmanship, and all at highly competitive prices. In analogue models the precision of the hands is down to Japanese Miyota, S.EPSON and Swiss Ronda quartz mechanisms, depending on the model. The casings and bracelets are stainless steel, while in the color versions feature coatings applied using Ion Plating technology, or from durable synthetic materials. Each watch comes with a stylish matching strap, from natural leather or synthetic material. The AM:PM range also features electronic watches. AM:PM is the way you play with your style, so: Select : Change : Inspire.